![]() ![]() – Westerners may want to try different things, but Easterners are much more rooted in maintaining the historical representation and “legacy of the brand” ![]() – Cultural differences came into play when considering acceptable changes for Sonic ![]() – Iizuka and Sonic Team would give Big Red Button feedback during the development of Rise of Lyric, choosing and critiquing what changes were acceptable and denying changes they believed went against Sonic’s character – The two parties gave “tremendous care” to maintain the brand of the character – Rafei says that Sonic Team gave the developer “guardrails” to explore within as to what changes made sense visually, thematically and stylistically for its character – SEGA and Big Red Button came together as different entities to “really define what the Sonic brand was about” and to create a “consistent vision” for how the character would interact with a strong supporting cast “The goal of the Sonic Boom brand was to make Sonic a bit more and to increase the other characters’ personalities.” – Rafei – Wanted to explore Sonic and friends’ personalities as characters and focusing on character action – Taking influence from titles like Sonic Adventure and the games that followed, the Boom series followed suit – This is when Sega began exploring its flagship character’s personality, giving Sonic and other characters in the series their own unique stories – However, Rafei says there comes a point when it can all be too fast and the player’s mind can’t keep up – Sonic was originally a showcase for how fast the SEGA Genesis could process information – He admires its willingness to change and evolve its “grandfather character” something we may not see from a company like Nintendo, who has “stayed true to the Italian plumber formula” “If you stay the same, I believe you stagnate, and that’s a slow death.” – Rafei This industry really is punishing if you don’t have a product that performs well. “Unfortunately, the reception to was not as strong as we would have hoped. ![]()
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